Leave it to one brand to poke fun at the end of the world using Twinkies and a punch at people who drove a Ford. Chevy made it all seem like just another smooth joke using images like pieces of the terminator robot. This commercial definitely is one of my favorites because it is slightly cheesy with a nice twist of creative.
Best Buy did really well with this commercial this year because unlike today’s celebrity they went with the world’s real celebrities, the ones who create all the things that we use and rely on everyday. On a funnier note, seeing two of the makers of “Words With Friends” showing the gaming app on a plane was comical due to the headlines of a recent celeb getting kicked off an airline because he was playing the same game.
This commercial is very cute and yet again a story that unfolds from determination to do something related to the car. I love how the brand stuck with what worked and paid tribute to “The Force” commercial from last years Super Bowl. Commercials like these work because they are relatable in that we all strive to do something and yet the fact that it is humorous with the characters end endeavors.
New HP CEO Meg Whitman acknowledges the trend happening. Even if you don’t count the iPad (which you probably should), Apple’s share of the PC market continues to rise slow and steady and could eventually push Apple past HP as the top computer maker.
While everyone is busy debating if iOS/Android will be a repeat of the Mac/Windows war, they’re missing the flipside. The Mac/Windows race is starting to look more like the iOS/Android one. That is, Apple is the big single brand in terms of units, but as one self-contained player, they can’t overtake the larger ecosystem (Windows and Android).
But it doesn’t matter like it used to. Times have changed. Developers go where they can make money and right now Apple’s smaller but much more tightly integrated ecosystem is beating the larger ecosystems in this regard.
Maybe that will change, but maybe it won’t.
One thing not up for debate: profits matter. And there’s absolutely no question that even with modest market share, Apple is crushing everyone — including all of the kings of the rival ecosystems: HP and Microsoft and Google.